New campaign tries to steal share from Visa’s grasp It has outlived the slogans of other global brands such as McDonald’s and Coca-Cola. Now, MasterCard’s 14-year-old “Priceless” positioning is serving as the springboard for yet another global marketing venture. MasterCard Canada last week unveiled “Priceless Toronto,” part of a worldwide initiative called “Priceless Cities” that [...]
Emily Steel / Wall Street Journal: Using Credit Cards to Target Web Ads — The two largest credit-card networks, Visa Inc. and MasterCard Inc. are pushing into a new business: The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people’s credit-card purchases for [...]
