MasterCard makes Toronto priceless

New campaign tries to steal share from Visa’s grasp It has outlived the slogans of other global brands such as McDonald’s and Coca-Cola. Now, MasterCard’s 14-year-old “Priceless” positioning is serving as the springboard for yet another global marketing venture. MasterCard Canada last week unveiled “Priceless Toronto,” part of a worldwide initiative called “Priceless Cities” that[…]

The real costs of that card in your wallet

Great article from the Financial Post. Dan Kelly  Oct 3, 2011 – 10:15 AM ET | Last Updated: Oct 3, 2011 10:17 AM ET Walk through an airport or watch your favourite televsion show and you’ll undoubtedly come across ads and offers for credit cards promising points toward a dream vacation, cash back or extra[…]