MasterCard makes Toronto priceless

New campaign tries to steal share from Visa’s grasp It has outlived the slogans of other global brands such as McDonald’s and Coca-Cola. Now, MasterCard’s 14-year-old “Priceless” positioning is serving as the springboard for yet another global marketing venture. MasterCard Canada last week unveiled “Priceless Toronto,” part of a worldwide initiative called “Priceless Cities” that[…]

Using Credit Cards to Target Web Ads (Emily Steel/Wall Street Journal)

Emily Steel / Wall Street Journal: Using Credit Cards to Target Web Ads — The two largest credit-card networks, Visa Inc. and MasterCard Inc. are pushing into a new business: The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people’s credit-card purchases for[…]

Competition Bureau Challenges Visa and MasterCard’s Anti-competitive Rules

OTTAWA, December 15, 2010 — The Competition Bureau announced today that it has filed an application with the Competition Tribunal, to strike down restrictive andanti-competitive rules that Visa and MasterCard impose on merchants who accept their credit cards. The Commissioner of Competition alleges that these rules have effectively eliminated competition between Visa and MasterCard for merchants’ acceptance of their credit[…]