MasterCard makes Toronto priceless

New campaign tries to steal share from Visa’s grasp It has outlived the slogans of other global brands such as McDonald’s and Coca-Cola. Now, MasterCard’s 14-year-old “Priceless” positioning is serving as the springboard for yet another global marketing venture. MasterCard Canada last week unveiled “Priceless Toronto,” part of a worldwide initiative called “Priceless Cities” that[…]