China’s B2C e-commerce market booming

B2C e-commerce in China, particularly in luxury goods, is expected to grow by more than 30 percent annually between 2010 and 2016.

According to Germany-based secondary market research firm, a growing number of Chinese use social networks to purchase products online, while m-commerce is also gaining in importance.

Yet the share of online shoppers as a proportion of internet users in China remains low, Enterprise Innovation reports.

The research firm also noted that there are distinct differences in the development of internet usage and online retail in Asia.

According to the report, countries such as Japan, South Korea and increasingly China are reaching ever growing internet user rates and thereby also increasing B2C e-commerce sales.

Hong Kong m-commerce sales are expected to increase notably more between 2011 and 2015 than general B2C e-commerce sales, the report added.

Original Source: Times of India

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